Challenge:

Boost Marketing Impact from National Survey of Practitioners

A world leader in professional services had been taking a bare-bones approach to reporting on its annual survey of practitioners. The firm sought greater marketing visibility from the ongoing project.

Solution:

Create High-Impact Marketing Vehicle for Interpretive Insight

The Chatfield Group suggested transforming the survey report into a high-profile marketing vehicle that would integrate the firm’s insights and expertise with annual survey results. What’s more, The Chatfield Group provided the editorial resources to achieve this objective on a multi-year basis. Today, this much-anticipated annual survey report is viewed as must-reading within the profession.

Tags: Marketing — Custom Surveys — Editorial