Partnering for Effective Change
Supporting Change through CommunicationsClear, concise and consistent messaging helps to inform and persuade key stakeholders, encourage desired behavioral change, and address areas of resistance. Effective messaging also helps to build acceptance and readiness for new systems and organizational structures, a key factor in the success of major ERP rollouts, where training and communications support contributes significantly to a smooth integration and helps instill user confidence.
For your communications efforts to succeed, you need to know how your key stakeholders and target audiences are responding to various communications. We can check to see if your key messages are being interpreted correctly and clarify your messages, as needed. In addition, we can monitor the effectiveness of your change-related communications vehicles and assess their impact on individuals and the organization.
For more information about how the Chatfield Group helps its clients navigate change, please see our case studies.