Focus AreasAnnika Rothbaum helps clients build brand recognition and extend their message by planning events and managing social media campaigns. While in Sales and Marketing with American Girl Place, Annika planned successful brand-building benefits and hosted gatherings for such prestigious organizations as Comer Children's Hospital and McDonald's. With customer events that ranged from in-store crafts and cooking classes, to tours that get customers out and about, every special event was designed with girls in mind. Annika’s successful marketing activities surrounding product launches helped to develop the company’s brand while it grew from a catalogue company to one of the most successful brick and mortar retailers in the US. Today, American Girl ranked as the third-best-selling doll brand in the country.
Annika also supports client employment branding and recruitment needs in a variety of industries, working with hiring managers to identify the needs of their organization. She uses her social media savvy and relationship-building skills to locate and recruit candidates for the current openings while cultivating leads for future opportunities.