Annette Nelson is a former not-for-profit executive with a demonstrated ability to strengthen bottom-line results through enhanced operational efficiencies and cultural change initiatives. She has managed the marketing, membership development, member benefits, customer service, and research functions of a leading professional association, overseeing a staff of 100 and an annual revenue budget of more than $80 million.

Facilitating Change & Teambuilding

Annette draws upon her deep insights into organizational dynamics and operating systems to facilitate culture change and teambuilding initiatives and to manage process improvement and quality initiatives designed to strengthen business results.

Tapping Leadership Insights

Annette’s in-depth knowledge of managerial success factors enhances her effectiveness as a coach for executives and senior managers in both the for-profit and not-for-profit sectors.

Annette has extensive senior-level marketing and management experience in the areas of recruitment and retention, revenue enhancement (dues and non-dues), customer service improvement, and managing organizational change.

As a not-for-profit executive, Annette held senior positions with the American Bar Association (serving the legal profession), the National Conference of State Legislatures (serving state legislative policymakers and staff), and the American Water Works Association (serving the clean water supply industry).

Annette holds a Bachelor’s Degree in Public Relations from Purdue University and a Master’s Degree in Advertising from Michigan State University.

Annette has studied in Eastern Europe and been certified as a facilitator in organizational change initiatives by the Juran Institute. She applies insights from Myers Briggs Type Indicator (MBTI) and other assessment instruments.