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Mimi is an award-winning marketing communications
and editorial consultant based in Saginaw, Michigan. Her areas of
specialty include:
- Content & Collateral Development
- Marketing Communications Strategy
- Editorial & Publications Management
- Custom Publishing
Mimi has advised public and private school systems, education agencies,
not-for-profit groups and publishers throughout Michigan on publications
development and marketing communications strategy. |
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Mimi works extensively with educational organizations,
not-for-profit groups, and publishers. Her clients include preK-12
school districts and educational service agencies, custom publishers
(with philanthropy, geriatric living, and healthcare titles), textbook
publishers (with preK-12 curriculum titles), and magazine publishers
(with lifestyle and city and regional titles). In the role of executive
editor and editorial director, she develops publications strategy,
and in the role of managing editor, she manages creative staff and
editorial content.
Earlier in her career, Mimi worked in marketing communications
and editorial management with a number of nationally recognized organizations
including the Art Institute of Chicago, the American Dietetic Association
(Chicago), the American Institute of Wine & Food (San Francisco),
the Minnetonka Center for the Arts (Minneapolis), and the Bay-Arenac
Intermediate School District (ISD) in Michigan. |
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Mimi, who holds a BA in English from Saginaw Valley
State University, University Center, MI, has earned eight national
awards for her work in publications, marketing and image/identity
campaigns, and video production. In addition, she has been a frequent
speaker on topics related to publications development and marketing
communications strategy at conferences sponsored by nonprofit and
educational groups on both the state and national levels.
From 2000-2007, Mimi served on the board of directors of the Michigan
School Public Relations Association based in Lansing. She is currently
president of the Michigan chapter of the American Society of Business
Publication Editors (ASBPE). |
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